Who are Gordon Goner & Gargamel?

Yuga Labs CEO Nicole Muniz confirmed the identities of both men to BuzzFeed News. Speaking as Gordon Goner and Gargamel, the founders have given interviews to outlets like Rolling Stone and the New Yorker discussing the origin story of the idea of a group of rich apes living in a swamp clubhouse.

Who is Alex Goner & how did he get into crypto?

Gargamel, whose college roommate started mining Bitcoin back in 2010, got Goner into crypto in 2017, when the latter was bedridden with an undisclosed illness, bored, and on his phone. “I knew he had a risk-friendly profile,” Gargamel says.

Are Gargamel & Goner the world's best trader?

Gargamel worked as a writer and editor, while Goner was a part-time day-trader. They mulled over how to get more involved and “join the club” of crypto, but they didn’t see how to crack the door. “I wasn’t the world’s best trader, Gargamel wasn’t the world’s best investor,” says Goner. “We’re not technical guys.

Why are Gargamel & Goner apes funny?

Gargamel and Goner have quietly, slyly shown the crypto space something profound: the power of an authentic story. Spend any time in a creative writing class, and you’ll hear the word “authenticity” almost as much as the word “organic.” These apes are funny because they come from a weird place of truth.